What's Next, Now: September 2023
This month, our crystal ball predicts an emerging health trend, shifting perceptions of unions, a revitalized toy market, and more.
Tennis star Novak Djokovic has garnered attention for his bizarre techniques to stay in his best shape, like giving pep talks to glasses of water to purify them with positive thinking. But it's not just elite athletes going the extra step for their health anymore.
Biohacking, an emerging trend among health-conscious consumers, is like taking the tech-hacker ethos and applying it to human biology. Biohackers believe they can hack different parts of their bodies, diet, and lifestyle to improve health, and, ultimately, live longer. These hacks range from sauna sessions and supplements, to $65,000 light-therapy beds, $20,000 body charging devices, and full-body MRI scans focused on preventative healthcare.
Typically, the consumer most interested in biohacking is one with significant disposable income. For one wealthy entrepreneur from California, Bryan Johnson, he and his team of 30 doctors spend around $2 million each year on tests and medical interventions to reverse his body from aging. Others are dropping hundreds of thousands to implement biohacking devices and principles throughout their homes.
While thousand-dollar biohacking devices might be an extreme example, in general, consumers are becoming more conscious of their holistic health. The pandemic transformed many people’s priorities when it comes to health, and spending in the sector is growing as consumers take an increasing interest in personalized and preventative healthcare. Brands should be on the lookout for shifting spending patterns amongst consumers based on this emerging trend.