What’s Next, Now leverages Tier One’s wide reaching listening across earned and social media channels. The monthly report synthesizes emerging and current trends in Business & Finance, Technology, Media & Culture, Politics & Economics, Sports & Entertainment, and Climate, Health, & Science to deliver a cultural crystal ball that guides the development of effective and prescient brand marketing strategies.
Tier One’s Agile Insights and Analytics practice, which includes the agency’s program measurement function, identifies and predicts emerging macro trends in real time. With this knowledge, Tier One’s account teams craft strategies that authentically bring clients into the cultural conversation to boost brand awareness and keep them at the forefront.
We do this by:
Listening: Being immersed in the topics driving news and social to identify commonalities that reveal what’s on the cusp
Connecting: Drawing connections between trending topics and our clients through our deep knowledge of the news cycle and their business
Applying: Executing ideas that bring clients into the zeitgeist
For more information on Tier One’s Agile Insights and Analytics practice, visit our site.
